To track clicks to your website from your email signature, turn on Google Analytics in your Settings and then:
On the link field, tick the checkbox as shown below. This can be on a text link, icon link or even an image link.
Ticking this box will add the following string to your link ?utm_source=email-signature&utm_medium=email&utm_campaign=email-signature-campaign
You can only track links to your website or where you have your own Google Analytics script installed.
You will be able to track clicks in your own personal Google Analytics account, under the term "email-signature".
What does this feature do?
This feature will automatically place a Google "Custom Campaign" code to the end of your website's link. When your website link in your email signature is clicked, this will show your visitor came from a Custom Campaign called "Email Signature" in your Google Analytics reports.
If you do not want to use the campaign code that we have created, you can create your own custom campaign code here and insert the link that is generated into your website field instead.
You can learn more about Custom Campaigns at the Google website.
How to view the reports in your Google Analytics account
To see the reports on the clicks to your website, from your email signature, login to your Google Analytics account and click on Acquisition > Campaigns > All Campaigns.